Speaking up about the issues that matter is something that we proudly support. When our clients feel moved to express their views, we help them to craft opinion pieces and present them to media in a compelling way. A strong opinion piece published at the right time can make a real difference.
Sometimes our position as neutral advisors allows us to say things that others might not be able to. So I’ve taken the opportunity this week to write about a sensitive issue for many in the visitor sector – discounts.
Everyone loves a bargain, right? At the moment though, when operators are already under immense pressure and trying to keep their heads above water, I think we can do better than to try and benefit from their need for business by asking for discounts on discounts. Click here for my thoughts on this, which have been published online by NZBusiness.