It’s no surprise that Google’s announcement that it will shift to mobile-first indexing is currently taking the internet by storm. Fortunately, most people with a website built in the last five years should be fine. But first the burning question – What is mobile-first indexing? Google operates by sending “spiders” throughout the internet that crawl [...]
You may have seen recent coverage about the payment of influencers to appear on One News and speak positively about a particular brand. This is not ethical and runs counter to the code of ethics we adhere to as members of the Public Relations Institute of New Zealand. We recommend that clients who are engaging with social [...]
This opinion piece by Public Relations Institute of NZ (PRINZ) president Katie Mathison is well worth a read. We are proud to be members of PRINZ and Jacquie is also APR accredited. It is so important to work with qualified PR counsel and to listen to the advice they provide - particularly when you're under extreme pressure. Read the article "PR [...]
