Pic’s Peanut Butter moves into the Chinese market

Our client Pic's Peanut Butter has been in the media this week with the news that the company has signed an agreement with Chinese/NZ distributor Ebaytown. The company will move from online to offline sales in China, meaning Pic's will be on Chinese supermarket and department store shelves from this month onwards. The image above was taken at [...]

Millennials prefer reading news online to viewing video

This interesting article highlights some research conducted by American company Pew Research Center. The research shows that overall more Americans prefer to watch news rather than read or listen to it, but this varies in each age group – and perhaps not in the way that you would think. Millennials in the 18- to 29-year-old age group prefer [...]

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