digital marketing

Google’s mobile-first indexing – How to make sure your website keeps getting noticed

It’s no surprise that Google’s announcement that it will shift to mobile-first indexing is currently taking the internet by storm. Fortunately, most people with a website built in the last five years should be fine. But first the burning question – What is mobile-first indexing? Google operates by sending “spiders” throughout the internet that crawl [...]

Facebook algorithm change – don’t be afraid

Earlier this year, Mark Zuckerberg (CEO and Founder of Facebook), announced a major upgrade to Facebook’s newsfeed algorithm that focuses on what they call “meaningful engagement”. The changes mean that Facebook feeds will now display more content from family and friends, with less focus on other pages i.e. business pages. As a user, Facebook is [...]