We were excited to help our client Pic’s Peanut Butter to tell the news that it had won four prestigious 1-star awards in this year’s UK Great Taste Awards. Judged alongside more than 12,000 blind-tasted products, Pic’s Crunchy No Salt Peanut Butter, Smooth Peanut Butter, Smooth No Salt Peanut Butter and Almond Butter all received 1-star awards. Pic’s was one of only two New Zealand companies to be acknowledged at this year’s awards. The news received a positive mention in The New Zealand Herald’s Bite magazine, as well as several online publications. Read the Supermarket News item here.