As part of our work for O-I Glass New Zealand and Australia (the world’s largest glass container manufacturer), we have been promoting the launch of an innovative new glass packaging solution in the Australian market.
O-I collaborated with the Australian Beverages Council, specialist brand agency VOICE, students from Monash University, and well-known Australian beverage company Emma & Tom’s to create an innovative new glass packaging solution known as ‘Millie’.
The project harnessed the Monash students’ creative talent to create a commercially viable and environmentally sustainable glass packaging solution, providing them with the unique opportunity to design a product with a global company and then see that product come to fruition ready to be bought by people in Australia and China. Read the full story in the Australian publication Food & Drink Business here.
