In difficult times such as these we look for examples of businesses that have overcome adversity to inspire us to find our own way forward. Before the impact of COVID-19 had been felt in New Zealand, O-I Glass collaborated with award-winning Cassels Brewing Co. to make this video.
Cassels Brewing Co’s messages about finding a pathway to business recovery, in their case after the Christchurch earthquake of 2011, while retaining their core values of sustainability and community, are relevant now. The story and video received coverage in the May 2020 issue of FMCG Business, as well as coverage in several other New Zealand and Australian publications.
Click on the image above to watch the video or click here.