Facebook algorithm change – don’t be afraid

Earlier this year, Mark Zuckerberg (CEO and Founder of Facebook), announced a major upgrade to Facebook’s newsfeed algorithm that focuses on what they call “meaningful engagement”. The changes mean that Facebook feeds will now display more content from family and friends, with less focus on other pages i.e. business pages. As a user, Facebook is [...]

Millennials prefer reading news online to viewing video

This interesting article highlights some research conducted by American company Pew Research Center. The research shows that overall more Americans prefer to watch news rather than read or listen to it, but this varies in each age group – and perhaps not in the way that you would think. Millennials in the 18- to 29-year-old age group prefer [...]

PR under fire

This opinion piece by Public Relations Institute of NZ (PRINZ) president Katie Mathison is well worth a read. We are proud to be members of PRINZ and Jacquie is also APR accredited. It is so important to work with qualified PR counsel and to listen to the advice they provide - particularly when you're under extreme pressure. Read the article "PR [...]

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