News

Election night – communication hits and misses

Election night was fascinating. Watching how our political leaders and candidates handled media interviews throughout the night was a study in the best and worst of communications. Some were gracious in victory and defeat. Some were able to combine being ‘on script’ with being real and authentic. Some were irreverent and some were downright strange [...]

Want to support local business? Don’t ask for a discount

Speaking up about the issues that matter is something that we proudly support. When our clients feel moved to express their views, we help them to craft opinion pieces and present them to media in a compelling way. A strong opinion piece published at the right time can make a real difference. Sometimes our position as neutral advisors [...]

WaltersPR free webinar: Effective communication during a crisis

If you weren't able to attend WaltersPR Principal Jacquie Walter's free webinar on effective communication in a crisis via the Nelson Tasman Chamber of Commerce, you can access the presentation here. If you'd prefer a more personal approach, Jacquie would be happy to deliver the presentation direct to your team. Just email jacquie@walterspr.co.nz to book a time. [...]

Gaining value from understanding your customers

Customer research is not something new. It’s what businesses do from day one, asking what customers want, and how a certain service or product will meet that want. But these days, this research is more important, particularly within the digital landscape. Customers are bombarded with status updates, pictures, video and advertising messages every hour of [...]

Google’s mobile-first indexing – How to make sure your website keeps getting noticed

It’s no surprise that Google’s announcement that it will shift to mobile-first indexing is currently taking the internet by storm. Fortunately, most people with a website built in the last five years should be fine. But first the burning question – What is mobile-first indexing? Google operates by sending “spiders” throughout the internet that crawl [...]

Facebook algorithm change – don’t be afraid

Earlier this year, Mark Zuckerberg (CEO and Founder of Facebook), announced a major upgrade to Facebook’s newsfeed algorithm that focuses on what they call “meaningful engagement”. The changes mean that Facebook feeds will now display more content from family and friends, with less focus on other pages i.e. business pages. As a user, Facebook is [...]

Millennials prefer reading news online to viewing video

This interesting article highlights some research conducted by American company Pew Research Center. The research shows that overall more Americans prefer to watch news rather than read or listen to it, but this varies in each age group – and perhaps not in the way that you would think. Millennials in the 18- to 29-year-old age group prefer [...]

PR under fire

This opinion piece by Public Relations Institute of NZ (PRINZ) president Katie Mathison is well worth a read. We are proud to be members of PRINZ and Jacquie is also APR accredited. It is so important to work with qualified PR counsel and to listen to the advice they provide - particularly when you're under extreme pressure. Read the article "PR [...]