Pic’s Peanut Butter moves into the Chinese market

Our client Pic’s Peanut Butter has been in the media this week with the news that the company has signed an agreement with Chinese/NZ distributor Ebaytown. The company will move from online to offline sales in China, meaning Pic’s will be on Chinese supermarket and department store shelves from this month onwards.

The image above was taken at the official signing ceremony in Schezhen, China on 16 May. Left to right: Ebaytown director Catherine Wang, Pic’s Peanut Butter owner Pic Picot, Pic’s Peanut Butter general manager Stuart Macintosh and Ebaytown vice general manager Henry Cai.

This story has gained a lot of attention, and has appeared in the National Business Review, FMCG Business magazine, RNZ news, and was syndicated across Fairfax national publications including the Weekend Dominion Post and Weekend Press and was also published online at Stuff.co.nz Business Day. Read the Stuff Business article here.