News

Cawthron Institute to host Open Oceans Aquaculture Symposium

Open Ocean Aquaculture is the new frontier in the marine sector, one that is vitally important to New Zealand and others around the world as the demand for food protein increases. WaltersPR is proud to be assisting Cawthron Institute to promote its inaugural Open Oceans Aquaculture Symposium, which brings together industry, iwi, government, and global [...]

Gaining value from understanding your customers

Customer research is not something new. It’s what businesses do from day one, asking what customers want, and how a certain service or product will meet that want. But these days, this research is more important, particularly within the digital landscape. Customers are bombarded with status updates, pictures, video and advertising messages every hour of [...]

Google’s mobile-first indexing – How to make sure your website keeps getting noticed

It’s no surprise that Google’s announcement that it will shift to mobile-first indexing is currently taking the internet by storm. Fortunately, most people with a website built in the last five years should be fine. But first the burning question – What is mobile-first indexing? Google operates by sending “spiders” throughout the internet that crawl [...]

Facebook algorithm change – don’t be afraid

Earlier this year, Mark Zuckerberg (CEO and Founder of Facebook), announced a major upgrade to Facebook’s newsfeed algorithm that focuses on what they call “meaningful engagement”. The changes mean that Facebook feeds will now display more content from family and friends, with less focus on other pages i.e. business pages. As a user, Facebook is [...]

Millennials prefer reading news online to viewing video

This interesting article highlights some research conducted by American company Pew Research Center. The research shows that overall more Americans prefer to watch news rather than read or listen to it, but this varies in each age group – and perhaps not in the way that you would think. Millennials in the 18- to 29-year-old age group prefer [...]

PR under fire

This opinion piece by Public Relations Institute of NZ (PRINZ) president Katie Mathison is well worth a read. We are proud to be members of PRINZ and Jacquie is also APR accredited. It is so important to work with qualified PR counsel and to listen to the advice they provide - particularly when you're under extreme pressure. Read the article "PR [...]