We deliver ethical communication that really works

As a Fellow of the Public Relations Institute of New Zealand (FPRINZ) our Principal Jacquie Walters signs the PRINZ code of ethics. This affirms our commitment to using communications to develop or maintain trusting, productive relationships between our clients and their stakeholders.

We also undertake to promote the views of those we represent to contribute to public debate and informed decision-making.

We balance our role as advocates for individuals or groups with the public interest. We also balance a commitment to promote open communication with the privacy rights of individuals and organisations.

Award winning and internationally accredited

Our story

WaltersPR is an award-winning, internationally-accredited public relations consultancy that works with many of Nelson Tasman’s most successful businesses.

The business was established by Jacquie Walters in 2012, the same year that Jacquie won a coveted Public Relations Institute of New Zealand award for crisis communications following the Canterbury earthquakes.

Since that time WaltersPR has established a fantastic reputation for its service delivery and high standards. The majority of respondents in its most recent client survey chose the words “trustworthy” and “expert” as their most compelling reasons to use WaltersPR’s services.

WaltersPR’s dedication to high quality service has been rewarded with lasting relationships with successful businesses which also share their values such as  OSACO Group, Taylors Contracting, Johnston & Associates, and Nelmac. In 2022 Jacquie was inducted as a fellow of the Public Relations Institute of New Zealand, only one of 150 fellows inducted since 1969. This honour was recognition of her high professional standards and skill as a practitioner and her service to the public relations industry.

Find out more the WaltersPR team

Jacquie Walters
Principal (APR, FPRINZ, MA)

Key skills: media relations, crisis and issues management, strategic communications planning, writing and editing

Jacquie is a highly experienced and respected public relations professional known for her ability to give measured, calm, and strategically pertinent counsel in high-pressure situations.

Her 30-year career in communications spans print and online journalism, writing marketing copy for television commercials, in-house and external corporate communications for electricity lines companies, strategic communications for an iwi organisation, and wearing steel-capped boots and hardhat as editor of a forestry industry magazine.

Jacquie established WaltersPR in 2012, the same year that she won a Public Relations Institute of New Zealand award.

Since 2012 Jacquie has attracted high-profile and long-standing clients to WaltersPR including Pic’s Peanut Butter. Her work was one of the key elements contributing to Pic’s winning a 2021 NZ Marketing Association award for long-term marketing excellence. Jacquie has a passion for working alongside entrepreneurs as they grow their businesses and is a respected advisor to senior executives and business owners based in Nelson Tasman and around New Zealand.

Jacquie is a Fellow of the Public Relations Institute of New Zealand, is accredited in public relations, has an MA in Shakespeare Studies from the Shakespeare Institute, Stratford-upon-Avon (University of Birmingham) and a first class honours degree in English from the University of Canterbury.

Email Jacquie at jacquie@walterspr.co.nz or phone +64 21 073 0454

Ken Muir 

Key skills: communications planning, message development, media relations, issues management, community engagement

Ken has been a communications professional for more than 30 years, training as a journalist in Dunedin and before progressing to become Farming Editor for the Otago Daily Times.

His career has included senior roles in large corporate communications agencies, medium-sized consultancies, and direct marketing advertising agencies, as well as working as a sole practitioner.

He brings a strong commercial and results focus to his communications practices and has wide experience in government and local body sectors.

Ken has worked extensively in the primary and information technology sectors as well as on significant environmental projects. He has worked on community, health, and education projects, including initiatives alongside iwi.

An experienced writer, Ken has published a memoir about a Bluff publican in addition to a diverse output ranging from newspaper editorials, technical pieces and business documents, to bank prospectuses.

In the agricultural sector, his most recent work has focused on the environmental aspects of farming.

Ken has a long and continuing history of involvement in the community, including major engagement and consultation projects, and he is active in mentoring and supporting new businesses.

Email Ken at ken@walterspr.co.nz or phone +64 21 922 808

Sandrine Marrassé APR 
Account Director (BC, DipPh)

Key skills: strategy, media relations, social media, science & environment communications, social & behaviour change communications, writing, editing, website content development and upkeep 

Sandrine originally joined WaltersPR in 2015 having distinguished herself by achieving outstanding results during her studies towards a Bachelor of Communication in Public Relations from Massey University’s School of Communication, Journalism and Marketing, and a Diploma in Photography (with distinction) from Massey University.

Sandrine’s first six years with WaltersPR saw her working closely with Jacquie to set the strategic direction for client work.

Sandrine has returned to WaltersPR as an Account Director after a three-year stint in local government communications where she oversaw Nelson City Council’s Environmental Management communications, as well as recycling communications, climate change communications and engagement and storm recovery communications and engagement. 

She has the ability to deliver outstanding media relations results and her eye for detail ensures that key client objectives and outcomes are met and exceeded.

With a particular interest in the professional use of social media platforms, Sandrine understands how to build and sustain engaged communities of interest in the online environment. Sandrine is passionate about science and environment and climate change communications, and behaviour change communications. 

Sandrine is a member of the Public Relations Institute of New Zealand (PRINZ), and is professionally Accredited in Public Relations (APR, 2024).

Email Sandrine at sandrine@walterspr.co.nz or phone +64 21 170 6761