Principal (APR, MPRINZ, MA)
Key skills: media relations, crisis and issues management, strategic communications planning, writing and editing
Jacquie is a highly experienced and respected public relations professional known for her ability to give measured, calm, and strategically pertinent counsel in high-pressure situations.
Her 28-year career in communications spans print and online journalism, writing marketing copy for television commercials, in-house and external corporate communications for electricity lines companies, strategic communications for an iwi organisation, and wearing steel-capped boots and hardhat as editor of a forestry industry magazine.
Prior to establishing WaltersPR in 2012, Jacquie was in-house Public Relations Consultant at the University of Canterbury, specialising in media and government relations. She advised senior management on issue and crisis communication and took the lead role in the University’s media relations in the aftermath of the Canterbury earthquakes. Her work during this period was recognised when Jacquie and her colleagues won a Public Relations Institute of New Zealand Award in 2012.
Since 2012 Jacquie has attracted high-profile and long-standing clients to WaltersPR including Pic’s Peanut Butter, OneFortyOne New Zealand, IdealCup and Hybrid Bikes. She has a passion for working alongside entrepreneurs as they grow their businesses and is a respected advisor to senior executives and business owners based in Nelson Tasman and around New Zealand.
Jacquie is a member of the Public Relations Institute of New Zealand, is accredited in public relations, has an MA in Shakespeare Studies from the Shakespeare Institute, Stratford-upon-Avon (University of Birmingham) and a first class honours degree in English from the University of Canterbury.
Email Jacquie at email@example.com or phone +64 21 073 0454